Insightful Market Research at Reasonable Prices
Zeitgeist Research uses proven, high-impact tools to meet the market research needs of savvy companies. Zeitgeist Research offers a reliable process and a nimble support system for market research professionals. With Zeitgeist Research, dollars go further—without sacrificing quality.
Brand Health / Equity
How healthy is your brand compared to your competitors?
- Brand awareness and consideration
- Brand perceptions and image
- Competitive positioning
- Product/service usage
- Customer satisfaction and loyalty
Does your advertising work and how effective is it?
- Aided and unaided awareness
- Ad recall, preference, and liking
- Message testing
- Behavioral impact/brand choice modeling
Decision Path Analysis
How do consumers make decisions?
- Motivations/need analysis
- Information gathering/research
- Evaluation of choices
- Making a choice
- Post purchase/satisfaction/repurchase
Zeitgeist Research is one of the industry’s leading providers of high-impact, high-value Do-It-Yourself and A La Carte market research tools and services, including a proven process, automated tools, and a nimble support system—without sacrificing quality.
Our tools allow market research and marketing professionals to design and execute market research projects for a fraction of the price of traditional full-service market research companies.
News and Publications
Dr. Manfred Bluemel, founder and CEO of Zeitgeist Research, has been quoted in a recent article appearing in the prestigious Financial Times entitled “The Bezos Doctrine of Ruthless Pragmatism.”
Here’s a link to the entire article, which discusses Amazon founder Jeff Bezos and his “no-nonsense virtues” when it comes to delivering exceptional customer service:
Dr. Bluemel headed the worldwide market research efforts at Amazon for eight years before launching Zeitgeist Research.