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AA&U

AA&U

In your next strategy session, have the answers you need and know your category better than anyone else.

Knowing where its brand fits in the marketplace is critical for any company, regardless of size. For this reason, AA&U studies are foundational for every marketer. These studies help you fully understand where your brand fits in your consumers’ mindset and allow you to identify gaps that can be filled by your products and services.

Our foundational research belongs in every marketers’ toolbox no matter the size of the company.

Solutions

Basic

Our Basic AA&U survey is designed for start-ups and small to medium companies with shoe-string budgets looking for simple and basic foundational data.

  • Basic Metrics

  • Fast

  • Lowest Price

Accelerated

Our Accelerated AA&U Testing survey offers a suite of metrics that will help you evaluate your brand’s position in the market and react to ever-changing purchase and usage patterns.

  • Expanded Metrics

  • Affordable

  • Fast

Bespoke

For your most detailed and comprehensive needs, our Bespoke Solution helps you determine your brand’s position in the market and delivers a richer understanding of your consumer. This approach yields deeper insights into who your consumer is, how they currently feel about your brand, and what you can do to help keep them within your portfolio.

  • Custom-tailored

  • Perceptual Maps

  • Key driver analysis

Transparent Pricing

There are no games at Zeitgeist. We are fully transparent and up-front with our pricing, allowing you to scale the project up or down to fit your budget

Solutions

Timing

Investment

Basic
1+ Weeks
$4,750+
Accelerated
1+ Weeks
$9,750+
Bespoke
3+ Weeks
$20,750+
Sample
N/A
At Cost

Case Study

The Challenge

A new client in the wine industry was seeking expanded distribution and needed to understand how their main wine label was received by their consumers in the market. The client needed to understand not only who was shopping for wine in general, and where, but also how the consumers felt about the brands they considered. A richer knowledge of their consumer’s usage and attitudes around wine purchases helped create a strategy for expanded distribution and marketing.

Our Approach

We created a custom online survey to align with their new company strategy. Within the survey we asked targeted respondents where and how they consume wine, and also enquired about their consumption and shopping behavior. We then drilled down into how pricing and promotions affect their final buying decision. We explored key driver analyses for purchase and consideration metrics. This allowed the client to identify their best wine assortment for distribution expansion to meet their specific consumer target.

Our Recommendation

We identified how our client’s consumers use and purchase wine. From there, we created one-page consumer profiles on their target wine drinker by varietal. This helped the client pinpoint new brand messaging, distribution channels, and an initial promotional strategy for specific wine labels within their portfolio. In a detailed report, we uncovered and described new usage patterns and expectations of wine consumers, outlining ways to increase distribution in the right channels with the right portfolio of brands.