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Dr. Bill Sallas is Director of Strategic Research and has experience in the pharmacy, retail, QSR, apparel and CPG verticals where his clients include Walgreens, McDonald’s, The North Face and Coca-Cola. He has also worked with creative agencies including FCB, Tris3ct and Catapult Marketing from early ideation and concept testing to in-market operations tests.

Prior to joining Zeitgeist Research, Dr. Sallas served as a Research Director at Halverson Group. In addition to a strong background in traditional market research methodologies, he has developed a number of new techniques and incorporated cutting-edge technologies such as mobile eye tracking, video analytics, crowd-sourced insights and online data collection to improve the quality, depth and speed of insights delivered to his clients.

Director of Strategic Research

Billl Sallas, Director of Strategic Research


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