BILL SALLAS, PhD
Dr. Bill Sallas is Director of Strategic Research and has experience in the pharmacy, retail, QSR, apparel and CPG verticals where his clients include Walgreens, McDonald’s, The North Face and Coca-Cola. He has also worked with creative agencies including FCB, Tris3ct and Catapult Marketing from early ideation and concept testing to in-market operations tests.
Prior to joining Zeitgeist Research, Dr. Sallas served as a Research Director at Halverson Group. In addition to a strong background in traditional market research methodologies, he has developed a number of new techniques and incorporated cutting-edge technologies such as mobile eye tracking, video analytics, crowd-sourced insights and online data collection to improve the quality, depth and speed of insights delivered to his clients.