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Doug Baker runs Zeitgeist Research’s advanced analytics, from regressions to conjoint analysis and modeling. He has a data science background and previously worked for TNS, the University of Washington, and Harris/Nielsen. He has managed and analyzed market research on the technology, energy, hospitality, and financial sectors, employing international datasets.

Mr. Baker earned an MA in sociology from the University of Oregon and doctoral candidacy at the University of Washington, and is co-author of SPSS Companion for Analyzing Multivariate Data (Thomson Brookes/Cole 2004).

Doug Baker, Director of Advanced Analytics

Doug Baker, Director of Advanced Analytics


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