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Holly Edmunds has over 25 years of market research experience across a wide range of industries and spanning the globe. Her client-side roles include research positions with both Hewlett-Packard and Xerox.

On the supplier side, Ms. Edmunds’ client portfolio includes Hewlett-Packard, IBM, Accenture, Virgin Mobile, and Blackberry. Ms. Edmunds has designed and managed global projects in Asia, Europe, and North and South America.

A long-time member of the American Marketing Association, Ms. Edmunds has taught seminars, provided online tutorials and authored three books for the organization, including The Focus Group Research Handbook.

Ms. Edmunds has earned degrees in Economics & Management as well as French.

Business Development Manager

Holly Edmunds, Director of Research Strategies


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