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Karen Roth is a Senior Market Research Manager at Zeitgeist Research. Ms. Roth has focused her career in custom quantitative research at both agencies and research firms. Before joining Zeitgeist Research, Ms. Roth worked as a Practice Consultant at W5, a research firm in North Carolina, where she managed quantitative research studies for a variety of agency and corporate clients such as JWT, mcgarrybowen, 22squared, AARP, Wholly Guacamole, and Family Dollar. She also worked at McKinney, on clients such as Nationwide, Travelocity, Gold Gym, Century Link, and Sherwin-Williams Paints.