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Bullet Train™ Studies

Bullet Train™ Studies

Market research gathers insights about your target market, brand positioning, campaign effectiveness, and more. However, a full custom market research study can take weeks or months to execute. It takes time to develop a custom research design and gather data for rich and deep insights to answer your marketing questions. In these times of ever-changing market conditions, you need to make many marketing decisions at a quicker pace than the traditional survey research timeline allows. To answer this challenge, Zeitgeist Research has developed Bullet Train™ studies to offer a quick-turnaround survey research solution at a lower cost. Bullet Train studies are pre-designed surveys that you customize with your brand or product descriptions and desired metrics. The surveys are mostly pre-programmed and the data and reporting processes are standardized to ensure a turnaround time within 15 business days. Depending on the study type, certain limitations—such as the number of target segments analyzed and number of ads or metrics tested—may apply with Bullet Train studies. These studies gather quality, top-level insights efficiently. Currently, Zeitgeist Research offers the following Bullet Train studies: Ad testing Ad effectiveness Brand tracking Ad or product concept testing To determine if a Bullet Train study is appropriate for your research needs, please contact us. BULLET TRAIN™ STUDIES COPY TESTING BULLET...
How to talk to Millennials

How to talk to Millennials

Millennials (individuals born after 1980) can get a bad rap. Associations of the “selfie” generation and apathetic young people with their heads permanently bowed over their phone and being unable to navigate the “real world” perpetuate through the media. However, much research out there debunks the myth of the narcissistic Millennial who doesn’t care about the world or other people. Many studies point out how important social involvement and thought leadership is to this generation, with the modern digital world just providing an avenue to share and spread their ideas and actions. The term “Millennial” seems like such a buzzy entity that marketers are desperate to capitalize on. But, of course, the same has been done to Baby Boomers—not to mention the Hispanic market, the LGBTQ audience, and many others. Obviously, each group is comprised of individuals, but segmentation is necessary to efficiently market to these groups, particularly when they are so attractive in terms of disposable income or general expenditure. Millennials, of course, represent the future consumers of the world. So, how do you talk to them as a marketer? Digital and mobile—duh. It’s no secret that Millennials, more than any other generation, are tied to their smartphones. The vast majority actually sleep with or near their cell phones. Most engage with a social networking site (more, and more often than, any other generation), and are more likely than other age group to agree that technology makes their lives easier and brings people together. It is their primary source of information, a connection to others, and a tool to navigate their daily lives. Digital content is the most efficient way to get...
Reuters quotes Manfred Bluemel, PhD of Zeitgeist Research

Reuters quotes Manfred Bluemel, PhD of Zeitgeist Research

AmazonFresh first launched in 2007 and has been a been greatly talked about with in the business news media. AmazonFresh initially provided home grocery delivery to homes located in the Seattle suburb of Mercer Island through an invitation-only beta test in August 2007. It has since enlarged to a number of Seattle-area ZIP Codes, including the suburbs of Kirkland and Bellevue. On June 10, 2013, AmazonFresh added additional cities by widening it’s reach to portions of the Los Angeles area, offering “free same-day and early morning delivery on orders over $35.” Additionally, the service opened in San Francisco on December 12, 2013. Online grocery shopping could be seen as big of a change as Amazon.com brought to the book publication industry. Many brick and mortar businesses, such as Safeway, are expanding into online sales as they see the industry changing. Here is a link to the article which contains the quote (see below) from Manfred Bluemel, PhD: http://www.reuters.com/article/2013/06/04/net-us-amazon-grocery-idUSBRE95311Q20130604 “If online orders also include higher-margin general merchandise such as digital cameras, then AmazonFresh has a chance at profitability,” said Manfred Bluemel of Zeitgeist Research, who was head of market research worldwide at Amazon until late 2010. “Grocery is a frequency business. If Amazon can deliver to consumers’ homes two or three times a week, they can up-sell other items,” he said. Bluemel said AmazonFresh’s expansion will likely focus on areas where Amazon already offers same-day delivery, or will do so...
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