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Amazon eating competitors’ lunch again

Amazon eating competitors’ lunch again

Amazon, my employer of many years before I founded Zeitgeist Research, has been well known for being the most innovative online retailer. They introduced such approaches as dash buttons and subscribe-and-save, and recently entered the world of brick-and-mortar retail with its launch of bookstores and, now, grocery/convenience stores. The Seattle-based retailer’s latest development destined to be part of our everyday lives is Amazon Go, a store format that offers prepared meals, salads, sandwiches, bakery items, and snacks. The game changer is that there are no checkout lines and no cashiers; customers simply check in at the entrance with an Amazon app, add items to their shopping baskets, and leave. No line, no register, no cashier, no credit card, no wait time. How? The store is equipped with sensors and computer vision that allows Amazon to track customers as they move through the retail space, automatically registering what they pick up. As the customer walks out, their Amazon account is charged for what’s in the basket. The concept will certainly work well, attacking grocery stores (such as Whole Foods, Kroger, and Safeway) as well as convenience stores (Walgreens, CVS, 7-Eleven, etc.). As we have been given a glimpse into the future of the barrier-free shopping experience,  I don’t think we are far removed from seeing this approach rolled out to all sorts of transaction based retailers.  Most likely the least to be effected by this approach are retail environments with a high degree of consultative sales such as Nordstrom or Apple stores. Brick-and-mortar retailers will need to adopt to innovative technology approaches, otherwise they will join the fate of Circuit...
Zeitgeist Research provides major insights into cosmetic procedures for RealSelf

Zeitgeist Research provides major insights into cosmetic procedures for RealSelf

An in-depth market research insight study, commissioned by RealSelf—the leading online community around elective cosmetic procedures, used Zeitgeist Researches to provide insight into how consumers make decisions about  highly personal and sensitive medical matters. To read a full article, please click one of the following links: PRNewswire.com – New Study Reveals One in Five Women Plan to Pursue Cosmetic Surgery Dailymail.co.uk – How over 90% of young women are unhappy with at least one body part – and the stomach is the area we hate the most People.com – Study: One in Five Women Is Seriously Considering Cosmetic Surgery  ...
Zeitgeist launches new approach to marketing research: DIY

Zeitgeist launches new approach to marketing research: DIY

Autobahn is a do-it-yourself tool that will guide you through creating and executing a research project. There are three levels of the process: 1) plan, 2) execute, and 3) analyze. Plan First, you’ll create a research proposal, which includes your key business and research objectives as well as an action plan to implement your research findings. Along the way, our software wizard helps you determine the right research methodology to use, calculate optimal target audience size and sources, design your research questionnaire, and get ready to apply your research results towards its goal. Review by Zeitgeist Research (optional). When your research proposal has been created, you have the option of requesting a confidential review by Zeitgeist Research before submitting your proposal for internal approval by managers or other key stakeholders within your company. Submit proposal for approval. Before creating a survey based on your research proposal, you will need to submit the proposal to the individuals designated by your company to approve research conducted through Research Autobahn™. Execute Once your proposal is approved, an easy step-by-step process walks you through the execution phase of your project, utilizing a proprietary online research library that contains questionnaire templates and other resources essential to your market research project. Submit draft survey for approval. Before launching your survey, you will need to submit the draft survey to the individuals designated by your company to approve research conducted through Research Autobahn™. Program survey with the QuestionPro application. Once your survey is approved, you can import the survey into the QuestionPro application. You will be able to upload your survey as a Microsoft Word document into QuestionPro...
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