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Brand
Tracking

Brand
Tracking

Monitor the health of your most precious asset – your brand.

Marketplaces change fast and consumers’ opinions change even faster. To stay ahead of the curve, it is essential that you track the health and reputation of your brand with early warning indicators, so you know what has changed and, more importantly, what to do about it.

Whether you are a nimble start-up or an established global brand, one of our three tiers of brand tracking solutions will easily fit within your budget.

Solutions

Basic

Our basic, low-cost, and fast turn-around solution is ideal for start-up companies or teams on a shoe-string budget. We will provide you with the basic brand funnel metrics and a dashboard to get you started at the beginning of your brand journey.

  • Full-service Research

  • Fast

  • Lowest Price

Accelerated

Our Accelerated Brand Tracking Solution provides you with expanded brand funnel metrics, empowering you to respond quickly to challenges in the marketplace. This fast and affordable solution comes with a dashboard for quick and easy access to insights as well as an analysis by our senior research professionals.

  • Full-service Research

  • Fast

  • Affordable

Bespoke

For more elaborate needs—such as understanding key consideration, purchase, or satisfaction drivers as well as neuroscience components such as intuitive associations—use our custom-tailored, Bespoke Brand Tracking solution.

  • Custom-tailored

  • Key Driver Analysis

  • Neuroscience

Transparent Pricing

There are no games at Zeitgeist. We are fully transparent and up-front with our pricing, allowing you to scale the project up or down to fit your budget.

Solutions

Timing

Investment

Basic
1+ Weeks
$4,750+
Accelerated
1+ Weeks
$9,750+
Bespoke
3+ Weeks
$20,750+
Sample
N/A
At Cost

Case Study

The Challenge

Facing fierce competition from Amazon, an online retailer approached us to track key brand metrics over time to monitor any changes in the competitive landscape. The client’s C-Suite wanted to establish a monitoring system that would allow them to take action quickly.

Our Approach

Since our client’s market share was rather small, and picking up enough customers within the brand funnel would have been very costly, we opted for a two-pronged approach: one study tracked the total market to get a clear competitive view, and a second study surveyed only the client’s customers. In addition, we conducted an annual key driver analysis to focus on the most important factors, moving the needle on consideration, purchase, and satisfaction.

Our Recommendation

An ongoing and consistent deep dive into the competitive landscape and tracking the effectiveness of the client’s ad campaigns reversed the trend of key metrics, enabling marketing strategies grounded in real data, not opinions.