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How to talk to Millennials

How to talk to Millennials

Millennials (individuals born after 1980) can get a bad rap. Associations of the “selfie” generation and apathetic young people with their heads permanently bowed over their phone and being unable to navigate the “real world” perpetuate through the media. However, much research out there debunks the myth of the narcissistic Millennial who doesn’t care about the world or other people. Many studies point out how important social involvement and thought leadership is to this generation, with the modern digital world just providing an avenue to share and spread their ideas and actions. The term “Millennial” seems like such a buzzy entity that marketers are desperate to capitalize on. But, of course, the same has been done to Baby Boomers—not to mention the Hispanic market, the LGBTQ audience, and many others. Obviously, each group is comprised of individuals, but segmentation is necessary to efficiently market to these groups, particularly when they are so attractive in terms of disposable income or general expenditure. Millennials, of course, represent the future consumers of the world. So, how do you talk to them as a marketer? Digital and mobile—duh. It’s no secret that Millennials, more than any other generation, are tied to their smartphones. The vast majority actually sleep with or near their cell phones. Most engage with a social networking site (more, and more often than, any other generation), and are more likely than other age group to agree that technology makes their lives easier and brings people together. It is their primary source of information, a connection to others, and a tool to navigate their daily lives. Digital content is the most efficient way to get...
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