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Zeitgeist launches new approach to marketing research: DIY

Zeitgeist launches new approach to marketing research: DIY

Autobahn is a do-it-yourself tool that will guide you through creating and executing a research project. There are three levels of the process: 1) plan, 2) execute, and 3) analyze. Plan First, you’ll create a research proposal, which includes your key business and research objectives as well as an action plan to implement your research findings. Along the way, our software wizard helps you determine the right research methodology to use, calculate optimal target audience size and sources, design your research questionnaire, and get ready to apply your research results towards its goal. Review by Zeitgeist Research (optional). When your research proposal has been created, you have the option of requesting a confidential review by Zeitgeist Research before submitting your proposal for internal approval by managers or other key stakeholders within your company. Submit proposal for approval. Before creating a survey based on your research proposal, you will need to submit the proposal to the individuals designated by your company to approve research conducted through Research Autobahn™. Execute Once your proposal is approved, an easy step-by-step process walks you through the execution phase of your project, utilizing a proprietary online research library that contains questionnaire templates and other resources essential to your market research project. Submit draft survey for approval. Before launching your survey, you will need to submit the draft survey to the individuals designated by your company to approve research conducted through Research Autobahn™. Program survey with the QuestionPro application. Once your survey is approved, you can import the survey into the QuestionPro application. You will be able to upload your survey as a Microsoft Word document into QuestionPro...
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