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Decision
Path

Decision
Path

Identify your brand’s opportunities to influence customers’ choices.

The market is crowded with brands competing for customers’ dollars. Our Decision Path research provides you with a map showing how, when, where, and why consumers make choices. This allows you to create winning strategies to influence these decisions.

WeDecision Path Z-IQ gives your brand the insights to reach the right audience, in the right place, at the right time, with the right message.

Solutions

Bespoke Shop-Alongs

See how shoppers make their decisions and how packaging, signage, and other in-store elements impact what they purchase.

  • Real World

  • Eye Tracking

  • In-house Recruiting

Bespoke IDIs

Our Bespoke Decision Path research details the journey customers take along the path to purchase, identifies the touchpoints they interact with along the way, and highlights your opportunity to influence their decisions.

  • Deep Insights

  • Story Telling

  • Facial Coding

Bespoke Survey

Our survey, with optional key consideration and driver analyses, employs regressions to identify which dimensions are most important in the purchase decision, so our clients can focus their marketing dollars on the elements that are most likely to drive sales.

  • Global Reach

  • Key Driver Analysis

  • Custom-tailored

Transparent Pricing

There are no games at Zeitgeist. We are fully transparent and up-front with our pricing, allowing you to scale the project up or down to fit your budget.

Solutions

Timing

Investment

Bespoke Shop-Alongs
4+ weeks
$1,000+
Bespoke IDIs
4+ weeks
$1,000+
Bespoke Survey
3+ weeks
$20,750+

Case Study

The Challenge

A small CPG brand was developing a line to compete in a new, highly-competitive healthy snacking category. Without a large marketing budget, the brand came to Zeitgeist Research to map the decision path within their category so they could identify where they have the greatest opportunity to influence purchase behavior.

Our Approach

We executed a two-phase research plan, first conducting Shop-Alongs with the target audience to map the decision path. We then conducted a survey to quantify the insights from phase one and identify key purchase drivers using a regression analysis.

Our Recommendation

We found that most consumers make their purchase decision in the health snacking category at the shelf and messaging outside of the store was largely ineffective. Knowing this, the brand updated its packaging and POS signage based on the key purchase drivers found through this research. By understanding the decision path, our client was able to devote its limited marketing resources where they would be most impactful, driving sales at the shelf and rapidly growing the new brand.