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Packaging

Packaging

Design packaging that stops shoppers in their tracks.

Competition at the shelf is fiercer than ever. Our quantitative and qualitative Packaging research helps design packages that cut through the noise to beat your competition.

Package Testing Z-IQ provides insights you need to design packaging that wins at the shelf.

Solutions

Basic Quantitative

Our Basic Package Testing survey is designed for start-up and small to medium companies with shoe-string budgets looking for simple and basic feedback on packaging concepts.

  • Basic Metrics

  • Fast

  • Lowest Price

Accelerated Quantitative

Our Accelerated Package Testing survey allows for testing of a larger set of packaging concepts and provides additional metrics to help you develop winning packages.

  • Additional Metrics

  • Affordable

  • Fast

Bespoke Quantitative

For clients who need to quantitatively test a large set of concepts, capture custom metrics, or employ advanced analytics, we offer a custom-tailored, Bespoke survey approach.

  • Custom Metrics

  • Advanced Analytics

  • Facial Coding

Bespoke Qualitative Focus Groups

This early-stage solution is for clients who are in the beginning phases of package design. Focus groups provide an opportunity to understand how consumers view your brand within the context of the category and provide insights so that the design team can develop winning packaging.

  • Iterative

  • Deep Insights

  • Facial Coding

Bespoke Qualitative Shop-Alongs

A second early-stage solution, our in-person Shop-Alongs allow you to observe your customers as they shop the category and identify opportunities to design packaging that will impact their purchase decision.

  • Real World

  • Storytelling

  • Eye Tracking

Bespoke Qualitative Shelf Test

For clients who are in the final design stages, we offer Shelf Tests to analyze your packaging’s performance with shoppers in a real-world setting.

  • At the Shelf

  • Hands-On

  • Eye Tracking

Transparent Pricing

There are no games at Zeitgeist. We are fully transparent and up-front with our pricing, allowing you to scale the project up or down to fit your budget.

Solutions

Timing

Investment

Basic Quantitative
1+ Weeks
$4,750+
Accelerated Quantitative
1+ Weeks
$9,750+
Bespoke Quantitative
3+ Weeks
$15,750+
Sample
N/A
At Cost
Bespoke Focus Groups
N/A
$8,000+
Bespoke Shop-Alongs/Shelf Test
N/A
$1,000+

Case Study

The Challenge

A long-time player in the premium ready-to-drink (RTD) beverage category was seeing sales fall as new competitors entered the marketplace. While the company knew its drinks won on flavor, its own internal research showed that consumers found a new competitor’s packaging more appealing. Because RTD beverages are all about standing out at the shelf, the company came to Zeitgeist Research for insights on developing a new, exciting package design.

Our Approach

We executed a three-phase research plan, starting with shop-alongs to understand how consumers shop the shelf for RTD beverages and what captures their attention. Then we held a workshop with our client’s creative agency so their designers could understand what makes beverage packaging pop at the shelf. In our second phase, we conducted an accelerated online survey to rapidly capture feedback on a large set of design concepts, identifying two designs for further development. In the final phase, we conducted a shelf test using prototype packaging to determine which of the two designs was most likely to win against the competition.

Our Recommendation

We found that consumers were attracted to glass, rather than plastic RTD beverage packaging, and that bottles with texture were preferred over a smooth finish. Additionally, designs with bright colors and images representing the beverages’ flavor stood out to shoppers on the shelf. Using these insights to update their packaging, our client clawed back the sales they had lost from competitors and attracted new consumers to the category.