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One of the key benefits of in-depth interviews or focus groups is the ability to see participants’ body language. But sometimes, just seeing their body language is not enough. To help with that, Zeitgeist Research offers facial coding as an enhancement to in-person qualitative research. Facial coding enables us to capture, quantify, and analyze the emotions shown by participants, giving your research an added dimension.

Turnaround Time: Conducted in conjunction with focus groups and in-depth interviews


Starting from $2,750 per focus group

Why Choose Zeitgeist Research?

  • We find the best participants. Unlike other consumer insights firms, we conduct all of our recruiting in-house. Using our state-of-the-art processes, we can find those participants who can give you the information you need.
  • We help you understand what you’re seeing and hearing. All of our researchers bring diverse backgrounds and deep experience to their projects. They help you sort out what is actionable and important from what is merely interesting, giving extra value to your research.
  • We get below the surface. The real value of a focus group is to allow the participants time to discuss, reflect on, and potentially modify their opinions. Our moderators get to the deep, emotional context of consumer behavior, delivering exception insight to marketers.

Shouldn’t you be working with Zeitgeist Research?

Faces Never Lie

Focus group and in-depth interview participants may not always be telling you the truth.     No matter how skilled the recruiting, how perceptive the moderator, people may not tell you everything they are thinking. Facial Coding is a well-established tool that links facial expressions to emotions, based on a system originally developed by a Swedish anatomist named Carl-Herman Hjortsjö, and published in 1978 by Paul Ekman and Wallace V. Friesen. Using facial coding, our moderators and researchers can give more depth, more understanding, and more accuracy to the interpretation of your qualitative research results.

Add Facial Coding to your Zeitgeist Research Focus Groups or In-Person In-Depth Interviews!