Why Choose Zeitgeist Research?
- Make the respondent comfortable. As remote in-depth interviews can be conducted virtually, the respondent stays in a comfortable, secure, and familiar location, reducing their anxiety about the process.
- Flawless operations. From recruiting the participants, to conducting the groups, our experienced interviewers manage the process end-to-end to avoid technical issues that might annoy your participants.
- We deliver more value. We reversed engineered the consumer insights process to remove cost wherever possible. We’re not a one-person shop, and we have decades of experience, so we don’t waste time re-inventing the wheel. Together, that means we deliver the best consumer insights value in the business.
Shouldn’t you be working with Zeitgeist Research?
Seven Reasons In-depth Interviews Might Be Right for You
- No “Group Think.” In-depth interviews allow participants to share their opinions without bias from other participants, unlike focus groups where discussion is the point of the process
- More convenient. Remote in-depth interviews allow participants to share their opinions without bias from other participants, unlike focus groups where discussion is the point of the process. And using a web-conference technology, you can easily present stimuli to the respondents in a completely controlled manner.
- More information from each participant. In a 2-hour focus group with ten participants, each participant can give feedback for only 12 minutes. With in-depth interviews, the participant gives feedback for the entire interview, providing higher quality information from each participant.
- Cost-effective. In-depth interviews are less expensive than other methods, providing a stronger ROI on information gained.
- Go deep. In-depth interviews are especially effective when detailed probing is needed, or there is a need for a clear understanding of complicated behavior.
- Be sensitive. In-depth interviews are ideal if the topic of discussion is personal, sensitive, or confidential (including business respondents being concerned about discussing topics in front of their competitors).
- Reach difficult people. Hard-to-reach respondents, such as professionals, doctors, IT managers, etc., scheduling in-depth interviews is far easier to accomplish than gaining their participation in a focus groups.