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Dividing up the market by identifying the highest potential opportunities is a fundamental marketing activity. The follow on activity, reaching potential customers and providing products they need, depends on largely how well you segmented that market. Segmentation studies guide marketers in identifying opportunities and determining how to make the most of them.

Turnaround Time: 8 to 9 weeks, 2-3 days for proposal


Starting from $49,750

Why Choose Zeitgeist Research?

  • We have decades of experience. Segmentation research is not for the faint of heart. You don’t want junior analysts working on this. Good news! Zeitgeist’s researchers have a minimum of ten years’ experience. Experience that you can rely on to get your segmentation right.
  • We use high-impact consumer insights tools. And more than that, we use a lot of them, so we can reach for exactly the right tool to find your optimal segmentation.
  • It’s more than a segment; it’s a story. To fully exploit your high-potential segments, you need to understand them fully. Our reports tell the story of your segments and support those stories with well-thought-out recommendations.

Shouldn’t you be working with Zeitgeist Research

Segmentation Leads to Marketing Efficiency

Nobody wants to be part of the mass market. Even if you sell a product or service used by the mass market, your end customer wants to feel that you know and understand their specific needs. Segmentation research allows you to identify and profile prospects in a way that lets you clearly distinguish:

  • Who in the population is most likely to buy your existing products and services?
  • What need or problem are they solving with your product?
  • How is this primary target population similar or different from other target customers?
  • How can you reach these primary prospects?
  • What is the product offering (including features, benefits, packaging, price, distribution) that they will want to purchase?
  • How can you show them why they should choose you instead of one of your competitors?

Effective segmentation allows you to target sales from your highest potential segments, making the most of your marketing investment.