Kim Rome

Kim has over 20 years of custom primary market research and behavioral data analytics experience. Before joining Zeitgeist Research, Ms. Rome was a Senior Research Director at comScore Inc., where she led the custom research team, trained and developed junior researchers, and established herself as a subject expert in communicating strategic insights across diverse sources of data (including survey, syndicated, custom behavioral, and customer data).

In this capacity, she did extensive work in the advertising measurement division, in addition to developing state-of-the-art survey products that were founded on and connected to in-market behaviors.

Ms. Rome has particular expertise in retail, finance, telecom, auto, and technology verticals. Her extensive portfolio includes Microsoft, Amazon, Google, Bank of America, DIRECTV, T-Mobile, eBay, HP, and Best Buy.

Kim holds a B.S. in Marketing from Penn State University, with a minor in mathematics.