Laurie Eddings

Laurie Eddings, Director of Research and head of Basic and Accelerated Research Solutions, brings more than 20 years of experience from both the client and vendor side of the industry – including extensive knowledge of brand strategy, creative testing, customer experience, and product optimization.

Prior to joining Zeitgeist Research, Ms. Eddings started her career working for Miramax Films/The Weinstein Company in New York, as Vice President and Head of Market Research for 10 years, where her experience in marketing/brand strategy enabled her to implement successful new research solutions and play an integral role in creating further success for the brand’s products.

Following her tenure at Miramax, she joined Kantar/TNS as a Microsoft account lead, where she developed key business insights for the various entertainment divisions, before being recruited by Los Angeles-based Ipsos’ Global Research Division to work with a large variety of brands across all industries. These included T-Mobile, Dell, Absolut, Merck, L’Oreal, Warner Bros., Paramount Pictures, Disney, and Fox Studios.