AA&U
In your next strategy session, know your category better than anyone else.
Knowing where your brand fits in the marketplace is critical for any company. AA&U studies are foundational and a must-have for every marketer.
AA&U research belongs in every marketer’s toolbox.
Have Questions?
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Contact UsPricing & Plans
We offer multiple AA&U solutions to fit any timeline and budget.
Basic
$4,750 +
Fast and affordable.
Turn-Around
1+ Weeks
Customization
Limited
Key Metrics
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Key brand metrics
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Attitudes and perceptions
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Usage/purchaset
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Brand affinity
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Media consumption
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Psychographics
Advanced Solutions
Static Dashboard
Accelerated
$9,750 +
Quick insights with expert analysis.
Turn-Around
2+ Weeks
Customization
Limited
Key Metrics
-
Key brand metrics
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Attitudes and perceptions
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Usage/purchase
-
Brand affinity
-
Media consumption
-
Psychographics
Advanced Solutions
Static Dashboard
Bespoke
$25,750 +
Custom research to fit any need.
Turn-Around
3+ Weeks
Customization
Fully Customizable
Key Metrics
Fully customizable
Advanced Solutions
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Static dashboard
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Neuro-response: Intuitive Associations
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Brand affinity scores
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Perceptual maps
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Key driver analysis
Reporting
All your research projects are managed by senior research professionals who each have 10+ years of experience.
As a result, our reports are strategic and tell a story.
![](assets/images/report-aau-01.png)
Dashboard
All surveys come with a static dashboard.
![](assets/images/report-aau-02.png)
Consumer Profile
We uncover what your typical consumer looks like and identify key behaviors and attitudes.
![](assets/images/report-aau-03.png)
Perceptual Maps
In order to understand how your brand relates to competitors, we use a factor analysis to create perceptional maps.
Case Study
Key Challenge
A national wine manufacturer wanted to update their wine consuming personas and understand the changes to the category from a previous attitude & usage study so that they could better partner with their retailers…
Download Case StudyLet’s work together.
info@zeitgeistresearch.com