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AA&U

In your next strategy session, know your category better than anyone else.

Knowing where your brand fits in the marketplace is critical for any company. AA&U studies are foundational and a must-have for every marketer.

AA&U research belongs in every marketer’s toolbox.

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Pricing & Plans

We offer multiple AA&U solutions to fit any timeline and budget.

Basic

$4,750 +

Fast and affordable.

Turn-Around

1+ Weeks

Customization

Limited

Key Metrics

  • Key brand metrics

  • Attitudes and perceptions

  • Usage/purchaset

  • Brand affinity

  • Media consumption

  • Psychographics

Advanced Solutions

Static Dashboard

Accelerated

$9,750 +

Quick insights with expert analysis.

Turn-Around

2+ Weeks

Customization

Limited

Key Metrics

  • Key brand metrics

  • Attitudes and perceptions

  • Usage/purchase

  • Brand affinity

  • Media consumption

  • Psychographics

Advanced Solutions

Static Dashboard

Bespoke

$20,750 +

Custom research to fit any need.

Turn-Around

3+ Weeks

Customization

Fully Customizable

Key Metrics

Fully customizable

Advanced Solutions

  • Static dashboard

  • Neuro-response: Intuitive Associations

  • Brand affinity scores

  • Perceptual maps

  • Key driver analysis

Reporting

All your research projects are managed by senior research professionals who each have 10+ years of experience.

As a result, our reports are strategic and tell a story.

Case Study

Key Challenge

A national wine manufacturer wanted to update their wine consuming personas and understand the changes to the category from a previous attitude & usage study so that they could better partner with their retailers…

Download Case Study