AA&U
In your next strategy session, know your category better than anyone else.
Knowing where your brand fits in the marketplace is critical for any company. AA&U studies are foundational and a must-have for every marketer.
AA&U research belongs in every marketer’s toolbox.
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Contact UsPricing & Plans
We offer multiple AA&U solutions to fit any timeline and budget.
Basic
$4,750 +
Fast and affordable.
Turn-Around
1+ Weeks
Customization
Limited
Key Metrics
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Key brand metrics
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Attitudes and perceptions
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Usage/purchaset
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Brand affinity
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Media consumption
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Psychographics
Advanced Solutions
Static Dashboard
Accelerated
$9,750 +
Quick insights with expert analysis.
Turn-Around
2+ Weeks
Customization
Limited
Key Metrics
-
Key brand metrics
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Attitudes and perceptions
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Usage/purchase
-
Brand affinity
-
Media consumption
-
Psychographics
Advanced Solutions
Static Dashboard
Bespoke
$25,750 +
Custom research to fit any need.
Turn-Around
3+ Weeks
Customization
Fully Customizable
Key Metrics
Fully customizable
Advanced Solutions
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Static dashboard
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Neuro-response: Intuitive Associations
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Brand affinity scores
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Perceptual maps
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Key driver analysis
Reporting
All your research projects are managed by senior research professionals who each have 10+ years of experience.
As a result, our reports are strategic and tell a story.
Dashboard
All surveys come with a static dashboard.
Consumer Profile
We uncover what your typical consumer looks like and identify key behaviors and attitudes.
Perceptual Maps
In order to understand how your brand relates to competitors, we use a factor analysis to create perceptional maps.
Case Study
Key Challenge
A national wine manufacturer wanted to update their wine consuming personas and understand the changes to the category from a previous attitude & usage study so that they could better partner with their retailers…
Download Case StudyLet’s work together.
info@zeitgeistresearch.com