The Zeitgeist Research Fin-IQ Brand Trust Report provides a reliable quarterly assessment of the financial industry’s ever-changing landscape. Fin-IQ’s focus on the financial services sector and large sample size of over 2,000 respondents allow a deep-dive into consumers’ current thinking such as:

• What are the Net Promoter Scores for key brands?

• What does the future hold for emerging brands like Robinhood?

• How many consumers in the U.S. use peer-to-peer payments?

• Are fintech brands trusted, compared to mature financial services brands?

• Is cryptocurrency going mainstream?

• The Zeitgeist Fin-IQ Brand Trust Index

• Detailed Findings on Banking/Payments, Lending/Borrowing, Investing, and Cryptocurrency.

• Brand Equity Metrics including NPS, Awareness, Usage, Perceptions, and Loyalty.

• Demographics such as Race/Ethnicity, Age/Cohort, and FICO scores.