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Ad Concept &
Creative Testing

Don’t waste time and money with an ineffective advertising campaign.

Developing a successful advertising campaign can be expensive and lengthy. That’s why it’s critical to identify the best concepts and creatives and turn them into winning campaigns.

Start your campaign development with Ad Concept and Creative Testing Z-IQ.

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Pricing & Plans

We offer multiple ad concept and creative testing solutions to fit any timeline and budget.

Qualitative Research Plan

Accelerated Focus Groups

$5,000 + each

Quick qualitative feedback.

Turn-Around

2+ Weeks

Customization

Limited

Bespoke Focus Groups

$6,500 + each

Traditional online focus groups.

Turn-Around

4+ Weeks

Customization

Fully customizable

Bespoke IDIs

$1,000 + each

IDIs for difficult to reach audiences.

Turn-Around

4+ Weeks

Customization

Fully Customizable

Quantitative Research Plan

Basic

$4,750 +

Fast and affordable.

Turn-Around

1+ Weeks

Customization

Limited

Key Metrics

  • Key brand metrics

  • Key evaluation metrics

  • Behavioral impact

Advanced Solutions

  • Static Dashboard

Accelerated

$9,750 +

Quick insights with expert analysis.

Turn-Around

2+ Weeks

Customization

Limited

Key Metrics

  • Key brand metrics

  • Key evaluation metrics

  • Brand lift / post exposure impact

  • Behavioral impact

  • Media consumption

Advanced Solutions

  • Static Dashboard

  • Success Scores

Bespoke

$15,750 +

Custom research to fit any need.

Turn-Around

3+ Weeks

Customization

Fully Customizable

Key Metrics

Fully customizable

Advanced Solutions

  • Static dashboard

  • Success scores

  • Conjoint for ad concept optimization

  • Neuro-response: Intuitive Associations

Reporting

All your research projects are managed by senior research professionals who each have 10+ years of experience.

As a result, our reports are strategic and tell a story.

Case Study

Key Challenge

Our client has a well-earned reputation in the basics and denim apparel categories but limited creditability in the performance category. The brand asked Zeitgeist Research to help identify the right concept for a campaign to successfully launch their new sub-brand…

Download Case Study