Ad Concept &
Creative Testing
Don’t waste time and money with an ineffective advertising campaign.
Developing a successful advertising campaign can be expensive and lengthy. That’s why it’s critical to identify the best concepts and creatives and turn them into winning campaigns.
Start your campaign development with Ad Concept and Creative Testing Z-IQ.
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Contact UsPricing & Plans
We offer multiple ad concept and creative testing solutions to fit any timeline and budget.
Qualitative Research Plan
Accelerated Focus Groups
$6,500 + each
Quick qualitative feedback.
Turn-Around
2+ Weeks
Customization
Limited
Bespoke Focus Groups
$8,000 + each
Traditional online focus groups.
Turn-Around
4+ Weeks
Customization
Fully customizable
Bespoke IDIs
$1,200 + each
IDIs for difficult to reach audiences.
Turn-Around
4+ Weeks
Customization
Fully Customizable
Quantitative Research Plan
Basic
$4,750 +
Fast and affordable.
Turn-Around
1+ Weeks
Customization
Limited
Key Metrics
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Key brand metrics
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Key evaluation metrics
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Behavioral impact
Advanced Solutions
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Static Dashboard
Accelerated
$9,750 +
Quick insights with expert analysis.
Turn-Around
2+ Weeks
Customization
Limited
Key Metrics
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Key brand metrics
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Key evaluation metrics
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Brand lift / post exposure impact
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Behavioral impact
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Media consumption
Advanced Solutions
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Static Dashboard
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Success Scores
Bespoke
$20,750 +
Custom research to fit any need.
Turn-Around
3+ Weeks
Customization
Fully Customizable
Key Metrics
Fully customizable
Advanced Solutions
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Static dashboard
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Success scores
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Conjoint for ad concept optimization
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Neuro-response: Intuitive Associations
Reporting
All your research projects are managed by senior research professionals who each have 10+ years of experience.
As a result, our reports are strategic and tell a story.
Concept Performance Overview
A stoplight chart shows how each concept performed qualitatively across the seven dimensions, predicting campaign success. This allows you to quickly see which concept resonates most with your audience and where there are opportunities to make it even better.
Concept Performance Deep Dive
Detailed reviews drill down into each concept, specifying what worked with your audience in the qualitative test and where the concept needs improvement.
Dashboards
All ad concept and creative testing surveys come with a static dashboard.
Scoring
Your final calculated scores are ranked for easier decision making.
Each ad concept or creative score is based on an average across indices that takes into account differentiation, brand love, purchase intent, and other metrics.
Case Study
Key Challenge
Our client has a well-earned reputation in the basics and denim apparel categories but limited creditability in the performance category. The brand asked Zeitgeist Research to help identify the right concept for a campaign to successfully launch their new sub-brand…
Download Case StudyLet’s work together.
info@zeitgeistresearch.com