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Ad
Effectiveness
Testing

Monitor the effectiveness of your campaign.

You spent a lot of money on media buying but does your campaign hit the mark with your target audience?

Ad effectiveness research helps you to determine if you get the best return so that you can adjust accordingly.

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We're here to help.

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Pricing & Plans

We offer multiple message testing solutions to fit any timeline and budget.

Basic

$9,500 +

For pre and post waves

Fast and affordable.

Turn-Around

1+ Weeks

Customization

Limited

Key Metrics

  • Key brand metrics

  • Brand imagery/personality/ perceptions

  • Ad recall

  • Creative recall

  • Brand liftl

  • Call to action

Advanced Solutions

  • Static Dashboard

  • Brand lift

Accelerated

$19,500 +

For pre and post waves

Quick insights with expert analysis.

Turn-Around

2+ Weeks

Customization

Limited

Key Metrics

  • Expanded key brand metrics

  • Expanded brand imagery/personality/ perceptions

  • Ad recall

  • Expanded creative recall

  • Brand lift

  • Call to action

Advanced Solutions

  • Static dashboard

  • Brand lift

  • Cross media analysis

Bespoke

$41,500 +

For pre and post waves

Custom research to fit any need.

Turn-Around

3+ Weeks

Customization

Fully Customizable

Key Metrics

Fully customizable

Advanced Solutions

  • Static dashboard

  • Brand lift

  • Cross media analysis

Reporting

All your research projects are managed by senior research professionals who each have 10+ years of experience

As a result, our reports are strategic and tell a story.

Dashboard

All ad effectiveness testing surveys come with a static dashboard.

Performance Delta

A stoplight chart with deltas between wave 1 and wave 2 shows how each creative performed across key dimensions. This allows you to quickly see which creative performed best.

Case Study

Key Challenge

Our client is a mature FinTech that uses an AI to determine the credit worthiness of its customers rather than the traditional industry-wide used credit history approach to approve uncollateralized loans to its young customers.

The brand recently hired their first executive, a CMO who was keen on generating brand awareness through an advertising campaign in addition to the grassroots efforts the brand was currently using.

While the CEO-founder was excited at the potential, he wanted proof that diverting dollars from other areas would pay off. The CMO came to Zeitgeist Research for help, needing a cost-effective way to demonstrate the impact that advertising could have on their brand…

Download Case Study

Let’s work together.
info@zeitgeistresearch.com