Chad Spiegel

Chad Spiegel is the senior director of strategic research at Zeitgeist Research, bringing with him a rich skillset of quantitative methodologies to deliver actionable insights.

Chad has directed high-profile research projects for major brands in CPG, retail, grocery, pharmacy, healthcare, and financial services. In addition, he has also directed consumer research intended for public release with non-profits, trade groups, and creative agencies.

Throughout his career, Chad has successfully helped to guide clients through consumer segmentation, brand health tracking programs, key driver analysis, ad/message testing, social media analytics, etc.

Combined with his expertise in market research methodology, Chad is adept at collaborating with clients to help them build research programs that are bespoke to their needs and inspiring clients to make confident, data-driven decisions.