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Decision
Path

Learn how to influence customers’ choices.

The market is crowded with competing brands. Our Decision Path research provides you with a map showing how, when, where, and why consumers make choices.

Decision Path Z-IQ gives your brand the insights to reach the right audience, in the right place, at the right time.

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Pricing & Plans

We offer multiple ad concept and creative testing solutions to fit any timeline and budget.

Bespoke Shop-Alongs

$1,000 +each

Map the in-store decision path with in-person research.

Turn-Around

4+ Weeks

Customization

Fully customizable

Key Metrics

Fully customizable

Advanced Solutions

  • Eye Tracking

  • Facial Coding

Bespoke IDIs

$1,000 +each

Map the decision path for non-store environments.

Turn-Around

4+ Weeks

Customization

Fully customizable

Key Metrics

Fully customizable

Advanced Solutions

  • Eye Tracking

  • Facial Coding

Bespoke Survey

$20,750 +each

Custom research to fit any need.

Turn-Around

5+ Weeks

Customization

Fully Customizable

Key Metrics

Fully customizable

Advanced Solutions

  • Key Driver Analysis

  • CHAID

Reporting

All your research projects are managed by senior research professionals who each have 10+ years of experience.

As a result, our reports are strategic and tell a story.

Case Study

Key Challenge

Our client is a small CPG brand developing a new line of products to compete in the hyper competitive healthy snacking category. While our client has been successful in the frozen food aisle, they are new to the Ready-To-Eat snack category

Lacking the huge marketing budgets of their Fortune 500 counterparts, the brand came to Zeitgeist Research to identify the core market dynamics and the messages that best resonate with those buyers.

Download Case Study