Earnestine Benford

Earnestine Benford (EB) is dedicated to equipping organizations with the ability to solve challenging consumer-centric questions that drive growth.

She is a global B2C/B2B consumer marketer coupled with extensive market research experience. During her 25-year career, she has held senior-level strategic roles in Fortune 100 companies e.g. The Coca-Cola Company, Sara Lee Corporation, and Disney Consumer Products

Core research competencies include; Online Qualitative research studies e.g., IDIs, focus groups, boards, trend reports, identifying white space opportunities, persona/brand story development, and high-level customer journey mapping.

She was trained as a focus group moderator at Burke Institute. She has vast experience in implementing global and national studies that lead to sound strategic decision-making with specific actionable results

Earnestine received her BA in Neuroscience from Smith College, Northampton MA, and her MBA in Finance from Washington University, St. Louis MO.