Ethnography

Observing people in their natural setting provides a detailed level of information that is not possible to collect using other research methods.

Ethnography is a valuable tool that allows brands access to deep insights about consumer behavior—why people do the things they do.

We use ethnography to allow participants to tell their own stories, leading to insights that we may have never expected.

Our research professionals use the insights gained through ethnography to help brands design advertising, packaging, products, and services that match exactly what people want and need.

• Storytelling

• Deep Insights

• Accelerated

  N.A.

• Bespoke

  3+ weeks