Holly Edmunds
Director of Research Strategies - Phoenix
Holly Edmunds is Director of Research Strategies and has over 25 years of market research experience. She is a skilled focus group moderator and IDI facilitator across a wide range of industries, working with both consumer and business audiences.
Ms. Edmunds’ client portfolio includes Hewlett-Packard, IBM, Accenture, and Virgin Mobile. She has designed and managed projects that span the globe, in Asia, Europe, and the Americas.
A long-time member of the American Marketing Association, Ms. Edmunds has taught seminars for the organization’s conferences and for its research program at Notre Dame University.
She has also provided online tutorials for the AMA website and authored three books for the organization, including The Focus Group Research Handbook and The AMA Guide to the Globe: Managing the International Market Research Process.