Intercepts

Talking to real customers on actual trips to your store can be an invaluable source of insights. Our research professionals use intercepts to capture behavior and motivations in real time. By talking to shoppers in the store, we eliminate the influence of memory, allowing us to understand exactly what shoppers are doing, thinking, and feeling while shopping and what influenced their purchases on that trip.

Intercepts can be quantitative or qualitative. Using the insights gained, our researchers help retailers and brands develop strategies to drive conversion.

• In the Moment

• Real Shoppers

• Accelerated

  N.A.

• Bespoke

  3+ weeks