Malora Silver

As a senior qualitative researcher, Malora uses her diverse training in research and marketing to quickly expose industry-specific shopper and employee behaviors. Her creativity pairs with a natural curiosity as she enlists the use of innovative methodologies throughout the course of a project, from data collection to analysis and synthesis.

Malora’s insights help Zeitgeist Research navigate the most challenging research scenarios. She enjoys working with complex models providing clients structured decision-making.

Malora has managed projects around the world for clients including VF Corporation, McDonald’s, The North Face, Dell, Lee Jeans, Timberland, Coke, William Wrigley Jr. Co., Kawasaki, Crate and Barrel, Marriott Hotels, Zulily, and CVS.

Malora holds a BFA from The School of the Art Institute of Chicago.