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Message
Testing

Launching a campaign without testing can feel like a leap of faith.

Eliminate uncertainty and select winning messages with Message Testing Z-IQ.

Have Questions?

We're here to help.

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Pricing & Plans

We offer multiple message testing solutions to fit any timeline and budget.

Basic

$4,750 +

Fast and affordable.

Turn-Around

1+ Week

Customization

Limited

Key Metrics

  • Key brand metrics

  • Core messaging metrics

  • Post exposure purchase intent

Advanced Solutions

  • Static Dashboard

Accelerated

$9,750 +

Quick insights with expert analysis.

Turn-Around

2+ Weeks

Customization

Limited

Key Metrics

  • Key brand metrics

  • Pre-exposure purchase intent

  • Core messaging metrics

  • Post exposure purchase intent (brand lift)

  • Messaging in a competitive landscape

  • Media consumption

Advanced Solutions

  • Static Dashboard

  • Message Success Scores

Bespoke

$20,750 +

Custom research to fit any need.

Turn-Around

3+ Weeks

Customization

Fully Customizable

Key Metrics

Fully customizable

Advanced Solutions

  • Static dashboard

  • Message success scores

  • MaxDiff/TURF for unduplicated reach

  • Conjoint for campaign elements optimization

  • Neuro-response: Intuitive Associations

Reporting

All your research projects are managed by senior research professionals who each have 10+ years of experience.

As a result, our reports are strategic and tell a story.

Dashboard

Quickly gain insights into the most important aspects of your complex data sets using our simplified dashboard.

Success Metrics

Your final calculated scores are ranked for easier decision making.

Each message score is based on an average across indices that takes into account importance, memorability, brand and other metrics.

Degree of Need

With one quick glance, you’ll know which messages are critical to your target audience.

Brand Metrics

We test messages in the context of your competitive set, not in a vacuum, to minimize the risk of message ambiguity.

Case Study

Key Challenge

Our client was a small CPG brand, producing a line of shelf-stable food products. The brand, which focuses on high-quality organic ingredients was expanding into the very competitive frozen meal category.

Knowing they were entering a very competitive space, our client worked with a well-known chef to develop a line of frozen meals that were test groups found delicious, and wanted to ensure the messaging for their campaign introducing consumers to their new line was as appealing as their new meals…

Download Case Study

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info@zeitgeistresearch.com