Personify your data.

Being customer-centric is critical to success, but you can’t focus on your customers if you don’t know who they are. We put a name and a face on the data with our Persona Research, allowing your teams to do their job, always with the customer in mind.

Know and understand your customers with Persona Z-IQ.

Bespoke

Our Bespoke Persona Research uses In-Depth Interviews (IDIs) led by our in-house Ph.D.-level cognitive psychologist to generate rich descriptions of your customers.

• Deep Insights

• Cognitive Psychologist

• Storytelling

There are no games at Zeitgeist. We are fully transparent and up-front with our pricing, allowing you to scale the project up or down to fit your budget.

The Challenge

Sales were slowing for our client, a SAAS company, as a number of new competitors entered the market. Leadership believed the answer was a renewed focus on the user. But despite their access to a large amount of data about how their users interact with their software, they still struggled to answer these two most important questions: who are our customers, and how can we serve them better?

Our Approach

Our team conducted a series of interviews across our client’s user base, digging into who their users are, how they work, and what is important to them. Working closely with the client, we synthesized the data collected into a set of personas to help them get to know their customers again.

Our Recommendation

Our personas were distributed to teams across the organization so that every team member could do their job with the user in mind and base every decision on how it impacts the user. With our personas in place, the client’s new user-centric mindset led to a successful product redesign and reestablished the brand as the category leader.