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Product
Concept
Testing

Don’t waste time and money developing concepts that no one wants.

Developing a successful product or service is expensive and lengthy. That’s why it’s critical to identify the best concepts right up front.

Start your development phase with Product Concept Testing Z-IQ.

Have Questions?

We're here to help.

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Pricing & Plans

We offer multiple concept testing solutions to fit any timeline and budget

Qualitative Research Plan

Accelerated Focus Groups

$6,500 + each

Quick qualitative feedback.

Turn-Around

2+ Weeks

Customization

Limited

Bespoke Focus Groups

$8,000 + each

Traditional online focus groups.

Turn-Around

4+ Weeks

Customization

Fully customizable

Bespoke IDIs

$1,200 + each

IDIs for difficult to reach audiences.

Turn-Around

4+ Weeks

Customization

Fully Customizable

Quantitative Research Plan

Basic

$4,750 +

Fast and affordable.

Turn-Around

1+ Weeks

Customization

Limited

Key Metrics

  • Key brand metrics

  • Key concept metrics

  • Behavioral impact

Advanced Solutions

  • Static Dashboard

Accelerated

$9,750 +

Quick insights with expert analysis.

Turn-Around

2+ Weeks

Customization

Limited

Key Metrics

  • Key brand metrics

  • Key concept evaluation metrics

  • Brand lift / post exposure impact

  • Behavioral impact

Advanced Solutions

  • Static Dashboard

  • Success Scores

Bespoke

$20,750 +

Custom research to fit any need.

Turn-Around

3+ Weeks

Customization

Fully Customizable

Key Metrics

Fully customizable

Advanced Solutions

  • Static dashboard

  • Success scores

  • Highlighter tools

  • Pricing analysis

Reporting

All your research projects are managed by senior research professionals who each have 10+ years of experience.

As a result, our reports are strategic and tell a story.

Concept Performance Overview

A stoplight chart shows how each concept performed qualitatively across the seven dimensions. This allows you to quickly see which concept resonates most with your audience and where there are opportunities to make it even better.

Concept Performance Deep Dive

Detailed reviews drill down into each concept, specifying what worked with your audience in the qualitative test and where the concept needs improvement.

Dashboards

All concept testing surveys come with a static dashboard.

Highlighter Tool

Respondents can highlight what they like or dislike about the concept.

Let’s work together.
info@zeitgeistresearch.com