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Product
Concept
Testing

Don’t waste time and money developing concepts that no one wants.

Developing a successful product or service is expensive and lengthy. That’s why it’s critical to identify the best concepts right up front.

Start your development phase with Product Concept Testing Z-IQ.

Have Questions?

We're here to help.

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Pricing & Plans

We offer multiple concept testing solutions to fit any timeline and budget

Qualitative Research Plan

Accelerated Focus Groups

$5,000 + each

Quick qualitative feedback.

Turn-Around

2+ Weeks

Customization

Limited

Bespoke Focus Groups

$6,500 + each

Traditional online focus groups.

Turn-Around

4+ Weeks

Customization

Fully customizable

Bespoke IDIs

$1,000 + each

IDIs for difficult to reach audiences.

Turn-Around

4+ Weeks

Customization

Fully Customizable

Quantitative Research Plan

Basic

$4,750 +

Fast and affordable.

Turn-Around

1+ Weeks

Customization

Limited

Key Metrics

  • Key brand metrics

  • Key concept metrics

  • Behavioral impact

Advanced Solutions

  • Static Dashboard

Accelerated

$9,750 +

Quick insights with expert analysis.

Turn-Around

2+ Weeks

Customization

Limited

Key Metrics

  • Key brand metrics

  • Key concept evaluation metrics

  • Brand lift / post exposure impact

  • Behavioral impact

Advanced Solutions

  • Static Dashboard

  • Success Scores

Bespoke

$15,750 +

Custom research to fit any need.

Turn-Around

3+ Weeks

Customization

Fully Customizable

Key Metrics

Fully customizable

Advanced Solutions

  • Static dashboard

  • Success scores

  • Highlighter tools

  • Pricing analysis

Reporting

All your research projects are managed by senior research professionals who each have 10+ years of experience.

As a result, our reports are strategic and tell a story.