Eye Tracking

In market research, the trend to capture subconscious data through implicit methods is growing as it delivers feedback that is unbiased by the researcher and other research variables. Eye tracking is among the most effective of these techniques.

Eye tracking lets you see how your audience reacts to different marketing messages, video, packaging, signage, store formats, and other visual stimuli and understand their cognitive engagement, in real time.

Our research professionals use eye tracking to see exactly what your audience sees, providing true insight into what captures their attention and resonates with them most.

• Neuroscience

• Non-verbal Response

• Cognitive Psychologists

• Accelerated

  N.A.

• Bespoke

  3+ weeks

• Packaging