Facial Coding
Based on the work of psychologist Paul Ekman, we know that all humans possess the same set of emotions, ranging from anger and disgust to joy and surprise. These emotions are the same across language, race, culture, and age.
Because each facial expression is associated with a specific emotion, a person’s face broadcasts exactly what they are thinking and feeling. Their face becomes a window for our researchers to look into participants’ minds and uncover the truest form of insights. Facial coding can be used to eliminate differences in the way people from different cultures respond to stimuli.
Benefits
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Neuroscience
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Non-verbal Response
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Cross-cultural Research
Speed
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Accelerated
N.A.
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Bespoke
1+ weeks