Focus Groups
Our online and in-person focus groups allow companies to have real, in-depth conversations with the people they serve. Our skilled moderators, led by a PhD in cognitive psychology, have years of experience, specialized training, and a toolbox of unique techniques to allow them to understand the “why” behind consumer behavior.
A group dynamic helps stimulate conversation and fills in the gaps that might otherwise be missed in individual interviews. Our in-house recruiting team ensures the insights we derive come from the right people, not professional focus group participants.
We take an agile approach to focus groups, working with our clients between sessions to refine the questioning and stimuli in order to deliver insights they can use to drive results for their business.
As an option, we can produce professional videos to make reports more impactful.
Benefits
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Cognitive Psychologists
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In-house Recruiting
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Agile Research
Speed
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Accelerated
2+ weeks
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Bespoke
3+ weeks